The Best Way to Launch a New Course

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The Best Way to Launch a New Course
The Best Way to Launch a New Course

The Best Way to Launch a New Course

If you have a course idea, the first step is to develop a brief email-based course on general themes in your field of interest and promote it to gauge interest before generating or paying a freelancer to create a comprehensive online course for you. This 5- to 7-day mini-e-course should cover the topic from a 30-thousand-foot perspective (an overview). In this manner, you cover the subject thoroughly without providing the specifics that a comprehensive (for a charge) course would provide.

You should also draft a series of five or six promotional emails to send to potential students to gauge their interest in such a course. If it takes the entire promo series to get someone to sign up every time, you should reconsider your themes or see if you can improve your focus before moving further.

You’re thinking about producing a course after creating a tiny email course on the subject. You can use the steps below to see if you’re interested in the course and if you’re hitting the important points. This is the best technique I’ve found to ensure that people are interested in the topic you want to teach and that the information you’ll provide is valued.

Make sure every email has an [signature] at the end. This should be changed with a real signature phrase. You can use something memorable or inspiring to close each email. This field can be auto-filled by most email systems (autoresponders).

Include the [Link to sign up page here] element, which should be replaced with the link to the single signup webpage or the link provided by your email service to the email course signup form you generated. Most email services, once again, include this feature.

If you’re having trouble with these procedures, keep in course that most (autoresponders) like AWeber, GetResponse, and MailChimp have video instructions on how to perform them, so that should be your first step. Alternatively, you could definitely hire a freelancer to do it for you (for a fee).

The promo emails you prepared are used to sign up people for e-courses and are sent out as needed. After you make your daily list of interested individuals by visiting forums, groups, blogs, Facebook pages, Facebook groups, and professional association websites filled with people you have determined should be interested in your e-course based on their activity, you will want to just keep drafts of them in your computer email program so you can email them to people yourself each day via bcc.

Keyword searches on Google, hashtag searches on Twitter, group name searches on Facebook, setting up Google alerts for key terms, and checking for industry trade papers are all ways to find these folks. Then look for email addresses in the results. Create a list of prospective applicants using those email addresses, then email or bcc them one of the promo emails. Continue working your way down the list at random until you reach the last two.

When you reach promo email 5 or the extra promo email, it’s time to remove those names from your list and move on. As people begin to join up for the e-course, keep an eye out for their feedback and constructive criticism. When it comes to developing and building your comprehensive e-course, this knowledge is vital.

I’m not sure how else I could make it clearer. If you use this method, you should be able to determine whether there is enough interest in your course material to justify devoting time and resources to creating a comprehensive course.

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