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Review of GetResponse (image of the company logo on an envelope).
In this in-depth GetResponse review, I examine a well-known email marketing solution and examine all of its key advantages and disadvantages. Is it appropriate for your company…or should you look for an alternative?
Let’s take a look.
What is GetResponse and how does it work?
GetResponse is an email marketing tool that lets you do things like:
- Create a mailing list and add data to it. Send emails to your mailing list’s subscribers.
- View and analyze statistics related to your email campaigns – open rate, click-through, forwards, etc. –
- by automating your email marketing with “autoresponders.”
- GetResponse, on the other hand, has shifted its focus in recent years, aiming to be more of an ‘all-in-one’ e-commerce and online marketing solution than a traditional email marketing tool.
As a result, GetResponse now offers a website builder, chat features, e-commerce features, webinar hosting, landing pages, and automated sales funnels in addition to email marketing features.
GetResponse has recently added new features, such as conversion funnels and webinar hosting, in order to become a more “all-in-one” marketing platform.
GetResponse has recently added new features, such as conversion funnels and webinar hosting, in order to become a more “all-in-one” marketing platform.
But how much will all of this set you back?
Let’s take a closer look at it.
There are five pricing options:
Getresponse Free — This is free and allows you to use a trimmed-down version of Getresponse indefinitely, as long as your list is less than 500 records in size.
Basic — starting at $15 per month for an unlimited number of emails to up to 1,000 subscribers.
Furthermore, starting at $49 per month for up to 1,000 subscribers
Professional — starting at $99 per month for up to 1,000 subscribers Max — custom pricing.
The costs rise as the number of subscribers on your list grows. On the ‘Basic,’ ‘Plus,’ and ‘Professional’ plans, you can expect to pay $450, $499, or $580 per month to use GetResponse with a list of 100,000 subscribers (respectively).
GetResponse pricing (2021)
With regard to the ‘Max’ plan, exact pricing is dependent on requirements and list size — if you’re interested, you’ll need to contact GetResponse to schedule a demo, discuss your needs, and negotiate to price.
If you pay in advance for one or two years of service, you can get a good discount (18 percent and 30 percent respectively).
You can try the paid-for plans for free for 30 days by signing up for a trial here.
Important distinctions between plans
The following are the core features that all GetResponse paid plans have in common:
- a variety of e-newsletter templates the ability to import and host a subscriber list
- landing pages sales / leads funnels autoresponder functionality
- Ad management tools for Facebook and Google
- a tool for creating websites
- There are several differences between the ‘Basic,’ ‘Plus,’ and ‘Professional’ plans, but the following are the most important to me:
The automation builder (which allows you to create complex autoresponder sequences based on user behavior) is only available on the ‘Plus’ plan or higher and is arguably GetResponse’s standout feature.
- As you progress up the pricing ladder, you’ll gain access to more automated sales funnels.
Live webinars — this feature is not available on the ‘Basic’ plan, and the number of webinar attendees is
- capped at 100, 300, and 1000 for the ‘Plus’, ‘Professional,’ and ‘Max’ plans, respectively.
Team management — on the ‘Basic’ plan, you can only have one user account; on the ‘Plus’, ‘Professional,’ and ‘Max,’ you can have three, five, or up to 500.
- E-commerce — the abandoned order recovery feature (which sends reminder emails to visitors who don’t complete orders) is only available on the ‘Plus’ plan or higher.
- As I progress through the review, I’ll go over these features in greater detail, but first, a word about GetResponse’s new “free-forever” plan.
The newly introduced ‘GetResponse Free’ plan
Historically, GetResponse’s offerings differed from those of some of its key competitors in that, unlike some of them — most notably Mailchimp and AWeber — it did not include an entirely free plan.
With the launch of Getresponse Free, the company’s new ‘free forever plan, that situation has changed: you can now use the platform for free indefinitely.
On the plus side, this free version of GetResponse includes a slew of useful features — the plan gives you access to the company’s core email marketing tools, a comprehensive template library, a website builder, and a landing page builder.
However, this plan requires that your list is less than 500 records in size and that your newsletters include GetResponse branding. Notably, this plan does not include any autoresponders or automation features.
However, the free plan is an excellent way to evaluate the product and get started with email marketing — particularly if you have a small list and intend to send newsletters to it on a periodic basis.
You can find additional information about the ‘GetResponse Free’ plan here.
How does GetResponse’s pricing stack up against those of its rivals?
As long as you’re content with the entry-level ‘Basic’ plan, GetResponse’s pay-per-month plans are generally less expensive than those offered by many of its key competitors — especially if your database contains a large number of email addresses.
GetResponse’s entry point is reasonable — for $15 per month, you can host a database of up to 1,000 email addresses, compared to $29 per month with AWeber or Campaign Monitor. Mailchimp charges $14.99 per month for its broadly comparable ‘Standard’ plan.
As you move up the pricing ladder, GetResponse consistently outperforms all of these products.
Additional considerations regarding competitor pricing include the following:
- Certain solutions (Mailchimp is a good example) charge for the storage of both subscribed and unsubscribed contacts, which can quickly add up to a significant hidden cost. GetResponse charges you based on the number of subscribers who are currently active.
- If you’re willing to pay in advance for one or two years, GetResponse currently offers significant discounts that other competitors do not.
Thus, GetResponse’s pricing strategy compares fairly favorably to that of competitors.
How about characteristics?
GetResponse’s critical features
GetResponse offers an unusually robust feature set in comparison to other email marketing tools — even on its entry-level plan.
The platform includes all of the standard email marketing features — list hosting, templates, autoresponders, and analytics — but, as mentioned previously, it has recently expanded its feature set to the point where it has evolved into an all-in-one marketing and e-commerce solution.
All of this raises the question of whether the product is a jack of all trades and a master of none.
Let’s take a closer look at its features to determine this.
Autoresponders are electronic newsletters that are sent to your subscribers at specified intervals.
For instance, you can configure them so that…
They receive a welcome message from your business immediately upon joining your contact list; a week later, they receive a discount offer on some of your products or services; and three weeks later, they receive an invitation to follow you on social media.
And so forth.
GetResponse’s autoresponder functionality is a significant selling point — the product offers some of the most robust autoresponder functionality available.
You can use GetResponse autoresponders to send messages based on time or on an action. — time-based options include cycles like the one above, while action-based messages are triggered by user actions or information, such as:
- opens \sclicks
- subscriptions to specific mailing lists
- alterations to contact preferences
- concluded transactions / objectives
- alterations to user data
Tools for marketing automation
Along with the basic ‘drip’ style autoresponders mentioned previously, GetResponse also offers a more sophisticated option for automatically sequencing emails.
This is referred to as ‘Marketing Automation,’ and it is available only on the ‘Plus’ plan or higher.
The feature enables you to create automation workflows via a drag-and-drop editor — you essentially create an ‘automation flowchart’ that instructs GetResponse on what to do when a user opens a specific offer or clicks on a particular link.
GetResponse’s marketing automation tool — you can create extremely sophisticated user journeys using a drag-and-drop builder.
GetResponse’s marketing automation tool — you can create extremely sophisticated user journeys using a drag-and-drop editor.
The functionality available here goes far beyond what was previously available from autoresponders, allowing you to create a highly customizable user journey.
To get a sense of how all of this works, watch GetResponse’s video walkthrough of its marketing automation features below.
Email templates for Getresponse
There are approximately 120 GetResponse templates available — fewer than some competing email marketing solutions (notably AWeber, which offers approximately 600) — but they are diverse in nature and stylish (and easily editable).
The email templates are divided into a few categories based on their primary purpose — promoting, educating, or selling — and their overall quality is quite high.
Categories of GetResponse newsletter templates
Categorization of GetResponse template types
There is one notable omission, however: the ability to set ‘global’ styles for headings and text. At the moment, the template editor does not allow you to define reusable heading and paragraph styles — this means that you must manually format text as you compose emails, which is a bit of a pain.
A GetResponse template in action
A GetResponse template in action
On the plus side, GetResponse’s email builder enables extensive use of web fonts. Google Fonts can be used in an enormous variety of ways in your e-newsletters — more than any competing tool that I’ve personally tested.
This extensive collection of web fonts is beneficial because — given the increasing use of Google fonts in corporate branding — it enables a large number of users to create email campaigns that adhere to brand values.
It’s worth noting that not all email programs support the use of web fonts — you can specify a ‘fallback font’ in GetResponse to accommodate those that do — but for those that do, emails are created with GetResponse have the potential to look quite nice.
GetResponse’s new email creator includes an extensive library of web fonts.
Getresponse’s new email creator includes an extensive library of web fonts.
Finally, all GetResponse templates are responsive, which means they adapt automatically to the device on which an e-newsletter is viewed — mobile, tablet, or desktop computer, for example.
There is a preview function that allows you to see how your newsletter will look on desktop and mobile devices.
(It would be nice to have a tablet preview option as well — although most tablet devices display emails similarly to desktop computers).
GetResponse provides a robust set of analytics and reporting capabilities.
You get all the essentials — open rate, click-through rate, unsubscribe rate, and so on — but there are some particularly useful reporting features worth mentioning, namely:
‘one-click retargeting’: a simple method for determining who engaged or did not engage with a particular newsletter and sending them an appropriate follow-up.
’email ROI’: by adding tracking code to your site’s post-sales page, you can determine how effectively (or ineffectively!) your email campaigns are driving sales and calculate your email marketing ROI.
per-user information — by clicking on one of your subscribers, you can see where they signed up, their current location, and which emails they have previously opened.
Comparison of e-newsletter performance — You can easily compare the performance of two e-newsletters side by side.
While Mailchimp and AWeber both offer some reporting functionality — particularly in terms of sales tracking — GetResponse’s reporting tool is one of the more robust available.
Analytics for GetResponse
Split testing with GetResponse analytics
Split testing entails sending different versions of your e-newsletter to a subset of your subscriber list, tracking their performance, and then sending the ‘best’ version to the remainder of your list.
Split testing is possible with GetResponse using up to five subject headers OR content variants.
However, during a split test, you can only use one variable at a time — for example, you can compare emails with different subject lines, but both versions of the email must contain the same content (or vice versa).
In GetResponse, split testing is possible.
In GetResponse, split testing is possible.
Other email marketing tools are slightly more flexible in this regard, allowing you to conduct tests with additional variables (for example, send time or sender name) or the ability to mix variables during tests.
Thus, GetResponse could do a little bit better in this area.
While GetResponse’s split testing options could be expanded, a related sending feature more than compensates: the ‘Perfect Timing’ option.
This feature automatically sends your email at the optimal time for the opening (GetResponse determines this based on your subscribers’ email-opening habits).
Creator of landing pages
When it comes to lead generation, GetResponse provides a feature that many of its competitors lack: a landing page builder.
Landing pages are typically a critical component of any online advertising campaign (Facebook, Google Ads, etc.).
This is because online advertisements typically generate significantly more leads when they direct users to attractive squeeze pages’ that contain clear information and a clean, well-designed data capture form, rather than simply directing them to an information-packed website.
A GetResponse landing page template in action
A GetResponse landing page template in action
GetResponse comes pre-built with sophisticated squeeze pages. Notably, you can compare the conversion rates of these pages in real-time — and choose the one that performs best for your ad campaigns.
This can significantly increase the number of leads you capture and the reach of your email campaign.
Similar products frequently require the use of a third-party landing page creator, so the inclusion of the landing page feature is a very useful — and cost-effective — addition to your email marketing toolbox.
Notably, GetResponse’s landing page functionality is included with all plans — even the free one. Given that leading landing page tools Unbounce and Instapage charge a monthly minimum of $80 and $199, respectively, there are significant savings to be had here.
Your landing pages can be integrated with a variety of analytics tools and cookies, including Google Analytics, Google Tag Manager, Kissmetrics, and your Facebook pixel.
Additionally, there are approximately 200 landing page templates available — like GetResponse’s email templates, these are professional and contemporary in appearance (particularly the more recently introduced ones).
However, there are a couple of issues with the landing page creator that should be highlighted.
To begin, the interface is not intuitive — in fact, it is quite clunky.
Second, you’ll typically need to create separate desktop and mobile versions of your landing pages.
This is beneficial in some ways, as it enables you to conceal portions of your landing page that you do not want mobile users to see. However, doing so is a rather fiddly process.
Landing page for mobile
When building a landing page in Getresponse, you must also build a mobile version.
Finally, while you can utilize analytics cookies on your GetResponse landing page, such as the Facebook pixel, you cannot do so in a GDPR-compliant manner.
To comply with the EU’s GDPR cookie requirements (and some US state data protection laws as well), you must provide users with a clear mechanism to opt-in or out of cookie use prior to those cookies being used. GetResponse does not allow you to do this; the best you can do is inform users that cookies are being used on a landing page.
Thus, many GetResponse users — particularly those in the European Union — will inadvertently violate the law by adding their Facebook pixel or Google Analytics tag to a GetResponse landing page. This is far from ideal, and it is an issue that GetResponse should address immediately.
Thus, while the landing page is an excellent feature in many ways, it is let down somewhat by the interface, most notably by the absence of a proper cookie consent banner.
GetResponse just added the ability to host webinars to its platform. Given that webinars can be used as both a lead-generation tool and a revenue-generating feature, having your email database and your webinar tool under one roof is a very appealing concept.
In comparison to established webinar solutions, the pricing is also very competitive.
Gotowebinar, for example, charges $59 per month to host webinars with up to 100 participants. GetResponse, which starts at $49 per month, can do the same — and a lot more.
GetResponse’s ‘Plus’ plan allows you to host a webinar with up to 100 attendees; the ‘Professional’ plan’s cap is 300; and the ‘Max’ plan’s cap is 1000.
The interface for webinars
The webinars interface in GetResponse, To be honest, I wasn’t expecting much from the webinars feature because I’ve found some aspects of the GetResponse interface — particularly landing pages — to be a little clunky in the past.
But I was pleasantly surprised: the webinars’ interface and functionality are really good, and they’re on par with any dedicated platform I’ve used in the past for online meetings or webinars in terms of quality.
The following GetResponse webinar features are worth mentioning as being particularly useful:
- the fact that your webinar participants do not need to download any software in order to participate
- Record your webinars with a single click
- screen-sharing capabilities
- video-sharing capability (YouTube)
- GetResponse now allows you to upload Powerpoint presentations for use during webinars.
The only drawback is that the file storage limits for recorded webinars aren’t particularly generous — on the ‘Plus’ plan, you get 3 hours of storage, on the ‘Pro’ plan, you get 6 hours, and on the ‘Max’ plan, you get 20 hours.
If your company relies heavily on webinar content, you may need to use a separate storage solution to share it with attendees.
Overall, GetResponse’s webinar functionality is a very useful feature to have in your email marketing arsenal, and its inclusion as a feature gives GetResponse a significant competitive advantage over its key competitors. The fact that your email list is fully integrated with your webinar broadcasting tool is a significant plus, and the quality of this feature is unexpectedly high.
Let’s take a look at another feature that’s specific to GetResponse: “conversion funnels.”
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Conversion funnels are a type of funnel that is used to convert
GetResponse recently added a new feature called “conversion funnels,” which is a significant departure for the company.
This is because it transforms GetResponse from an email marketing platform to a platform that can be used to run an entire e-commerce business to some extent.
This feature allows you to perform the following tasks without ever leaving the GetResponse environment:
- Make a catalog of products.
- Create and manage Facebook advertising campaigns.
- Construct landing pages
- Subscribers can be added to an autoresponder cycle.
- Users are directed to sales pages (also created in GetResponse)
- Receiving payment for goods
- If necessary, send abandoned cart emails.
The conversion funnel feature is available on all plans; however, the version available on the ‘Basic’ plan only allows you to create one sale funnel and does not allow you to use the abandoned cart recovery feature (this automatically emails people who added an item to their cart only to not complete their purchase).
You can use this feature to integrate third-party platforms, such as Shopify, BigCommerce, and Etsy, if you want to.
As it stands, this feature is probably best suited to ‘solopreneurs’ or small businesses looking for an all-in-one solution for creating all of the assets required to create a sales funnel.
For the actual selling part of the mix, however, merchants with large product catalogs and extensive e-commerce requirements will almost certainly be better off using a dedicated e-commerce platform like BigCommerce or Shopify.
The website builder from GetResponse
A website builder is the most recent addition to GetResponse’s feature set.
This allows you to create a website within GetResponse and link it to a domain you own (you can also, if you like, buy your domain through GetResponse).
The website builder’s templates are nice, but the tool itself is fairly basic at the moment, allowing you to only create simple, static pages.
You can easily add GetResponse forms to these, which is convenient, but I couldn’t find an obvious way to add any GetResponse products to a test website I built with the builder.
So, if you’re hoping to use this tool to create an online store, you’ll be disappointed right now. GetResponse, on the other hand, claims that full e-commerce functionality is on the way.
It will, however, work well for some as a means of creating a simple brochure site.
A Getresponse website builder template example
One thing to keep in mind with GetResponse’s website builder is that the sites it generates aren’t particularly fast or compliant with Google’s new Core Web Vitals performance standards.
(However, this is a problem with many ‘hosted’ website building tools; even well-known platforms like Wix and Squarespace have issues in this area.)
Overall, this new website builder feature is a little underwhelming right now — but it is still in BETA, so you can expect improvements. And, especially if you run a small business, the idea of having everything in one place — website, email marketing, webinars — is definitely appealing.
However, if it is to compete against more established websites and online store builders like Big Cartel, Squarespace, or Wix, this feature needs some work.
GetResponse has added a ‘chat’ feature that adds live chat functionality to your website (either one you created using GetResponse’s new website builder feature, or one you already have). This feature is only available to customers who have upgraded to the ‘Plus’ plan or higher.
You add a snippet of code to your website to enable GetResponse Chats, which then displays a live chat option to your visitors.
This is a useful feature that, when used correctly, can help you boost conversion and subscription rates.
However, adding more interactive tools like this to your site via scripts can have a negative impact on page loading times (which can affect your site’s performance in search results).
However, there are a variety of situations in which this type of functionality will be extremely useful, so it’s a welcome addition to GetResponse’s feature set and one that will provide real value to users.
GetResponse is available to try for free.
GetResponse can be tried for free in two ways.
You can sign up for a ‘Free Forever plan if your list has 500 or fewer subscribers — or if you don’t have one yet. This gives you access to a pared-down version of GetResponse that will suffice for basic email marketing requirements.
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You can also try a professional plan for 30 days. This gives you full access to GetResponse.
Apps and integrations are available for a free trial.
There are around 150 integrations available to help you integrate GetResponse with another platform or tool.
These can be used to connect GetResponse to popular e-commerce and content management systems, such as Shopify and WordPress, as well as some CRM systems, such as Capsule and Highrise.
There are also a number of useful Google integrations. These tools let you import contacts, add Google Analytics tags to email campaigns, and link your landing pages to Google Ads in a way that helps you better measure the effectiveness of your PPC campaigns.
Many of these integrations are “official” GetResponse integrations that work “out of the box,” but you should be aware that many of them require the use of a third-party tool like Zapier to connect. (This could result in additional costs.)
You can also use GetResponse’s API to integrate it with different apps if you have the necessary development skills (Application Programming Interface). This allows you to send and receive data to and from GetResponse in any way that is most convenient for your application.
What is the most cost-effective GetResponse plan?
The ‘Plus’ plan is likely to be the ‘sweet spot’ in the lineup of the plans under consideration. This is because it grants access to the majority of GetResponse’s feature set while remaining reasonably priced.
Automation building and webinars, two key features included in this plan, make the upgrade from ‘Basic’ particularly worthwhile. (However, if you’re on a ‘Pro’ plan, you can only charge for webinars.)
Here is where you can try out the ‘Plus’ plan.
- Data delivery and management
- Forms and data capture
You can use forms in GetResponse in one of two ways: you can add an HTML form that you style yourself, or you can design your form in GetResponse (picking from a decent range of templates and tweaking them to match your site design).
GetResponse forms are designed by GetResponse.
GetResponse, on the other hand, does not provide any controls for turning pop-up forms on or off on specific devices or individual pages of your site.
This is a bit of a concern, given Google’s approach to pop-ups on smartphones (which can result in sites being penalized in search results if they display “intrusive interstitials” on mobile devices).
Connecting GetResponse to a growth-hacking tool — there are several options — is a workaround (Privvy being a well-known example).
This allows you to disable pop-ups for mobile users, as well as customize forms and choose which pages they appear on. However, this isn’t ideal because it comes at a cost.
Of course, if you’re integrating GetResponse with a CMS and using a forms package, this won’t be an issue — WordPress users, for example, could use GetResponse’s API to connect a tool like Gravity Forms (which gives you a lot of control over form appearance).
Optional data segmentation
One of my favorite features of GetResponse is the ability to send emails to multiple segments of subscribers all at once (or indeed exclude multiple segments). Some of GetResponse’s main competitors, such as Mailchimp and Aweber, do not.
Let’s say you have a four-part subscriber list in GetResponse:
– Segment A
– Segment B
– Segment C
– Segment D
It’s simple to message segment A, B, and C all at once with GetResponse (you just tick three relevant checkboxes). You could also send messages to segments B and C while ignoring segment D.
You can not only message or exclude multiple segments at once, but you can also do so with individual lists — for example, if you had three separate mailing lists on GetResponse, you could mail individuals to all three.
Only keep in mind that some segmentation options (based on scoring, tags, and e-commerce) are only available on the ‘Plus’ or higher plan. Nonetheless, all paid plans have a wide range of options.
Only Campaign Monitor, of the similar products I’ve reviewed so far, offers a comparable level of flexibility (but one that comes at a much higher price).
This approach to segmentation is likely one of the most compelling reasons to choose GetResponse over key competitor Mailchimp, which doesn’t allow you to use advanced segmentation features unless you’re on the exorbitantly priced “Mailchimp Premium” ($299+ per month) plan.
Deliverability of GetResponse
When choosing an email marketing tool, the email deliverability rate — the percentage of e-newsletters sent that successfully reach your subscribers’ inboxes — is obviously an important factor to consider.
Not all email marketing companies are as open about their deliverability rates as GetResponse is, with the following statement on their website:
Our deliverability rate is frequently questioned for its quality. Because deliverability is influenced by a variety of factors, including the content of your messages, the deliverability rate may differ from one mailing to the next. However, we are proud to say that our overall deliverability rate for all of our customers is currently at 99 percent.
Obviously, you’ll have to take the company’s word for it, but assuming it’s accurate, this is a good deliverability rate that gives you peace of mind that the vast majority of emails you send in a GetResponse email campaign will reach their intended recipients.
Furthermore, GetResponse’s email analytics actually show you the deliverability rate of each message, which I haven’t seen in competing products’ metrics. This gets a thumbs up.
Finally, Custom DKIM, an authentication technique designed to improve email security for both senders and receivers, is available on all GetResponse plans (including the free one). This can help to improve deliverability even more.
Email marketing became a little more complicated after GDPR (General Data Protection Regulation) laws were implemented. The GDPR establishes more stringent guidelines for what constitutes consent to receive e-newsletters (and requirements about how that consent is logged).
GetResponse deserves credit for providing users with clear information about their GDPR obligations, as well as special GDPR fields that make logging consent and complying with the regulations easier.
For GetResponse login, you can also enable two-factor authentication (2FA). This ensures that a user can only gain access after successfully presenting two or more pieces of information, such as a password and a code generated by a smartphone authentication app.
This is a useful feature to have because data security is a key aspect of GDPR.
On the downside, if you want to use a Facebook pixel or other third-party cookie with GetResponse’s landing page feature, it’s not GDPR compliant — so there’s definitely room for improvement here.
Interface/Ease of use
GetResponse is a user-friendly platform in general. This wasn’t always the case, but over the last few years, the interface has been redesigned and is now simple to use, with key features easily accessible.
GetResponse’s main features are listed in the menu.
Importing contacts, creating an email campaign, setting up autoresponders, and checking statistics are all simple tasks in GetResponse. Segment management, in particular, is excellent, as previously stated.
The learning curve for GetResponse’s more advanced features, such as its marketing automation tools, isn’t too steep.
However, unlike most other features of the product, GetResponse’s form designer and landing page creator tools could still use a refresh — unlike most others, they haven’t seen much improvement as part of the new interface. They certainly could be more user-friendly.
When it comes to how the GetResponse interface compares to that of its competitors, I think Campaign Monitor is a little more user-friendly, and the Mailchimp interface is a little cleaner. In terms of appearance and feel, AWeber’s interface is probably the most similar.
GetResponse’s main usability flaw in the past was its email editor, which was clumsy and buggy.
The sender of the email
GetResponse’s new email creator is a huge improvement over the previous one.
The new version of the email creator, on the other hand, has significantly improved things: it has a cleaner, more intuitive drag-and-drop interface, it doesn’t crash, and it’s simple to use. It’s probably not quite as good as those provided by some competing apps, but it’ll suffice.
GetResponse customer support was one of the most comprehensive in the email marketing tool industry until recently — the company offered phone support, live chat support, email support, and a variety of online tutorials and resources.
Unfortunately, phone support is no longer available (unless you’re on the enterprise-level “Max” plan). Instead, you’ll have to rely on live chat (available 24 hours a day, 7 days a week) or email support.
On the plus side, I’ve had nothing but positive experiences with GetResponse’s chat service — I’ve never had to wait long to speak with a representative, and everyone I’ve dealt with has demonstrated a deep understanding of the platform.
GetResponse’s email support is also available in eight languages, which is impressive. English, Polish, German, French, Spanish, Italian, Russian, and Portuguese is the languages.
Conclusion of the GetResponse review
GetResponse is a cost-effective way to host and communicate with an email database. It’s reasonably priced in its market, and it’s also one of the more intriguing products of its kind, as it combines email marketing, automation, landing pages, e-commerce, sales funnels, live chat, and webinars into one convenient package.
There isn’t a single competing email marketing solution that offers this “all-around” package, which makes it a great fit for new business owners who don’t have the funds to invest in multiple tools. Its ‘Free-forever’ plan is also quite generous.
GetResponse’s webinar functionality has particularly impressed me; it’s feature-rich and incredibly affordable for what it is.
However, GetResponse does require some enhancements.
Introducing a GDPR-compliant cookie consent mechanism for landing pages is probably the most important thing GetResponse should look into.
The landing page interface could also be improved to make it more user-friendly.
I’d also like to see more controls for GetResponse’s data capture forms added — you should be able to turn them on and off from your mobile device.
I’ll wrap up this GetResponse review with a list of the product’s main benefits and drawbacks.
GetResponse’s advantages and disadvantages
The Benefits of Using GetResponse
The platform is available in a completely free version that can be used indefinitely.
It’s quite simple to use.
- GetResponse is cheaper than many of its key competitors (in some cases significantly so) if you are willing to use a ‘Basic’ plan while providing just as much, if not more, functionality.
- The discounts you get when you pay for one or two years of service in advance are extremely generous — you’ll be hard-pressed to find comparable discounts from major competitors.
- It provides you with extremely sophisticated marketing automation tools.
- Its flexible data segmentation approach makes list management a breeze — it outperforms many competitors in this regard.
- GetResponse’s webinar feature is fantastic, and it’s a unique selling point that I haven’t seen in other similar products.
- The ‘Chats’ feature will prove to be a very useful addition to many websites, and when used properly, can significantly improve conversion rates.
- All GetResponse plans include a useful (if fiddly) landing page creator that allows you to conduct A/B testing, which could save you a lot of money.
- All plans include a custom DKIM.
- Support is available in a number of languages.
- With the exception of adequate cookie consent features on its landing pages, it meets GDPR requirements fairly well.
- Small business owners on a budget will appreciate the “all-in-one” approach because it eliminates the need to purchase multiple tools.
- When you sign up for the GetResponse trial, no credit card information is required.
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The disadvantages of using GetResponse
- Although the Facebook pixel can be used with GetResponse’s landing page feature, it cannot be done in a GDPR-compliant manner.
- The way newsletter signup forms work could be improved so that users can turn them on or off from their mobile devices.
- There is no phone support (unless you have a “Max” plan).
- Split testing is only available for subject lines and content; it would be ideal if you could also test the sender and send time.
- A third-party syncing tool like Zapier is used in a lot of GetResponse integrations.
- To truly compete with more established solutions, the website builder needs to be improved.
Alternatives to GetResponse
Without mentioning some of the alternatives, no GetResponse review would be complete.
AWeber, Mailchimp, and Campaign Monitor are examples of well-known competitors to GetResponse.
AWeber is the most basic of the three tools listed above, but it is a solid and dependable option. It has a significant advantage over GetResponse in that it includes phone support. Our Aweber review can be found here.
With the exception of webinars, Mailchimp has a feature set that is very similar to GetResponse; the main advantage it has over GetResponse is that it integrates with other services more easily. However, it is costly, as Mailchimp charges you for every contact on your list, including those who have not subscribed. For a complete comparison of the two tools, see our GetResponse vs. Mailchimp post.
Campaign Monitor is yet another pricey option (albeit a particularly pricey one), but it does come with some lovely templates and a very user-friendly interface. For more information, see our Campaign Monitor review.
Do you have any questions?
Do you have any questions for which we can provide assistance? Have you written any GetResponse reviews? Simply leave a comment below — we’d love to hear from you and will do our best to respond to any questions you may have.
FAQs from GetResponse
Is GetResponse free to use?
Yes. You can use the GetResponse Free plan, which provides you with unlimited access to a pared-down version of GetResponse. A fully functional 30-day free trial is also available (this can be used for lists containing up to 1,000 subscribers). On the GetResponse website, you can sign up for a free trial.
Is it simple to use GetResponse?
Yes, in general. Certain features, in particular the landing page creator and the form designer, aren’t as intuitive as they could be.
What is the price of GetResponse?
GetResponse offers four different plans: Basic, Plus, Professional, and Max. On the first three plans, it costs $15, $49, and $99 to host a list of 1,000 contacts, respectively. The price of the ‘Max’ plan can be negotiated. As the size of your mailing list grows, so does the price.
Mailchimp or GetResponse: which is better?
Although Mailchimp’s interface is arguably slicker and easier to use than GetResponse’s, we believe GetResponse offers better value because it does not charge you to store unsubscribed contacts on your account and offers a variety of features that Mailchimp does not (notable examples include webinars and live chat). The key differences between GetResponse and Mailchimp are outlined in our GetResponse vs. Mailchimp comparison.