Email For Marketing Example
Are you ready to perfect your email marketing strategy and start converting new consumers on a daily basis? This comprehensive guide to email marketing will teach you everything you need to know about this effective digital marketing strategy.
What is the definition of email marketing?
Email marketing was one of the first types of digital marketing and is still one of the most effective methods today. Email marketing can be described as the use of email communication to convert prospects into consumers in its most basic form.
However, it can also be an effective tool for strengthening relationships with existing clients, particularly when it comes to converting one-time buys into repeat customers.
In general, email marketing is the practice of sending a targeted message to a contact, or group of contacts, in order to enhance your relationship with them. It may be a highly strong tool for growing your business when combined with other marketing strategies.
The Basics of Email Marketing
Have you ever gotten a promotional email offer from a company you’ve bought something from? That’s a great example of a marketing email. Email marketing allows you to establish a database of contacts who are willing to receive your emails, both current and potential clients. Because the client has voluntarily allowed you into their inbox, it’s a highly effective method of marketing because they’ve already created some sort of relationship with your company.
You’ll grow your email list by providing a lead magnet or “freebie” to your website visitors as an incentive to join your list. Following their opt-in, your new contacts will get personalized communications that will guide them through the buying process. While email marketing is great for nurturing prospects and getting them to convert, it’s also a great method to keep existing customers engaged. Your emails will not only contain advertising offers, but also valuable material that will keep your entire audience engaged.
This can range from a welcome email series that introduces your brand to new contacts to monthly newsletters that keep them up to date on what’s new. What’s the best part? With the correct email marketing tools, you can automate anything.
What to Look for When Choosing an Email Marketing Tool
The beauty of email marketing is that it can be completely automated, allowing you to build your list while sleeping. It’s one of the numerous reasons why large corporations and small businesses alike employ email marketing. There are a variety of email marketing automation products on the market, all of which are designed to make your life easier. Having said that, one of the most difficult things for any new entrepreneur is to choose which tools to use.
I frequently see young entrepreneurs choose a less expensive or free tool only to outgrow it a few months later. What are my two cents? Investing in the correct tools now will save you a lot of time, effort, and money afterward. Yes, there are free email marketing solutions available. However, as your business and email list grow, you’ll most likely require more functions.
And believe me when I say that switching to a new tool can be a pain.
That’s why I usually recommend starting with ActiveCampaign, one of the most popular email marketing services available. ActiveCampaign is a user-friendly, intuitive email marketing platform with numerous connectors with other technologies that you’ll find useful as your company grows.
Start using ActiveCampaign today.
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What should be tested >> Make the most of your free trial by following this tips.
Choose Your Plan >> A breakdown of each ActiveCampaign plan.
Established businesses and budding entrepreneurs alike rely on ActiveCampaign. You don’t have to take my word for it: give it a shot! Before you commit, ActiveCampaign offers a free trial.
I’ve compiled a list of suggestions to help you get the most out of your free trial:
Examine the Email Campaign Designer: This will be one of your account’s most often utilized features. Experiment with the email templates and personalization options in ActiveCampaign. Then try creating your own to see if you can accomplish the desired style and feel. Take a look at Deals CRM, which is your sales pipeline. It enables you to forecast and follow the purchasing journeys of your consumers.
View ActiveCampaign Reports: Reports will provide you with useful information about the performance of your campaign. Create automation: Think about your workflows and how you’ll implement them in automations. Organize your contact information: Sort through the various aspects of organizing, such as lists, tags, and custom fields.
Free Trial of ActiveCampaign
When your free trial period expires, you’ll be asked to select a plan. If you’re just getting started with email marketing, I recommend the Lite Plan. Unlimited mailing, subscription forms, and marketing automation are all included.
However, businesses that want to increase their marketing automations and integrations should look into the Plus Plan. The Professional Plan is for companies that already have a marketing automation system in place and want to improve it. Enterprise is the most expensive plan, and it’s designed for companies that rely on email marketing and CRM capability for their day-to-day operations.
A detailed description of each ActiveCampaign plan may be found here.
Developing Your Email Marketing strategy
Are you ready to get started with your new ActiveCampaign account?
Keep in mind that you’ll be categorizing your contacts into three lists: a master list, a customer list, and a special offers and promotions list as you plan your email marketing strategy. Your master list, which will comprise all of your contacts, will receive a weekly blog and other updates. Customer-only communications will be sent to your customer list, and new offers, specials, and discounts will be targeted to your promotional list.
Then, depending on their engagements with your company, you may use “tags” to put contacts into different groups in ActiveCampaign. The next step is to create your subscription forms. Contacts can tell you what they’re interested in via subscription management.
In ActiveCampaign, you can create a form that allows people to opt in and out of various email campaigns, as well as indicate their interests and how frequently they want to receive your emails. You can utilize ActiveCampaign’s custom templates to keep on brand when you’re ready to start customizing your campaigns. You can reuse your template as many times as you like once you’ve created it. Keep in mind that your email marketing is an extension of your brand, so make sure your emails look the part.
Finally, if you already have a contact list somewhere else, you should import it into your new one. Only manually add people who have requested to be added to your list. You should not add someone who simply handed you a business card at a networking event without providing you written approval to subscribe to your email.
You don’t want to get fined because ActiveCampaign has rigorous anti-spam regulations.
Developing and Improving Your Opt-In Process
The greatest strategy to expand your email list is to come up with a variety of lead magnets, such as a free resource or service that your target audience will appreciate. You may use a ribbon bar at the top of the page, a pop-up, or a link within your blog content to advertise your opt-ins.
Contacts should be directed to a new landing page known as the thank you page after filling out the form and subscribing to your email. Thank your contacts for joining your mailing list on your thank you page, and let them know what to expect next. The confirmation message is the most critical part of a decent thank you page. This serves as a gentle reminder to contacts that they have joined up for your email list, reducing the likelihood that they may designate your emails as spam.
Your thank you page should also pique the contact’s interest in what’s about to be delivered to their email. Show your consumer how useful this resource is, whether it’s a free movie or a template. You could even take it a step further and film a personalized video explaining the freebie they’re going to receive. Make sure your contact knows when and where to expect your freebie after reading your thank you page. Encourage them to open it as soon as possible after it comes.
Sending Promotions & Campaigns
A sequence of automated emails that try to achieve a conversion makes up an email promotion campaign. You can utilize several campaigns to generate revenue and leads, as well as to increase client loyalty. Several automation may be running at the same time, and your contacts may enter them in different ways. They could open an email or click a link that causes ActiveCampaign automation to be triggered as a result of their action. You can also manually add contacts to your automation if you want to promote a product or service to a specific segment of your group, such as those who live in a specific location.
Finally, based on their interests, your contacts might enter your promotion automations. You can ask your contacts what they’re most passionate about, and their responses will start the automated process.
The offer, evidence that your offer works, and an expiration date enticing contacts to make a purchase sooner rather than later should all be included in every campaign.
You shouldn’t just submit them and forget about them, even though this process is automated.
It’s critical to keep track on how your campaigns are doing at all times. Are they being opened by your
contacts? Are you clicking on them?
Split-testing is an excellent strategy to figure out what kind of messaging your audience responds to the best. Split-testing an email is creating two identical messages with slight modifications such as a different subject line or call-to-action. It’s a terrific approach to figure out what your audience responds to the most.
Tips and Tricks for Email Marketing
It can take some trial and error to develop an efficient email marketing strategy. Here are a few practical suggestions to assist entrepreneurs increase the performance of their email lists.
Take a look at Predictive Sending.
Do you want to boost the number of people who open your emails? Predictive sending may be the answer.
Predictive sending employs machine learning and artificial intelligence to determine when a recipient is most likely to open an email. This implies your email service will determine the ideal time to send the email and send it just at that time.
It’s a good strategy to boost email open rates. Your email deliverability improves as more of your contacts open your emails.
Keep an eye on your email delivery.
Whether or not your email reaches your contact’s inbox is determined by email deliverability. Deliverability is affected by spam complaints, bounces, unsubscribes, open rates, and click rates.
Keep an eye on these settings to make sure your emails don’t get blocked.
Split-testing your emails is a good idea. A healthy email open rate should be between 17 and 20 percent, with a click rate of 3 percent or higher. Split-testing your subject lines can help you boost your click-through rates. Because the rate is computed based on all email sends, not just openings, subject lines have a direct impact on your click-through rate.
Always create an enticing subject line to entice your contacts to open your email.
Spam Contacts Should Be Avoided
Keep an eye out for spam contacts, as well as bogus contacts added by a non-human machine or computer. Spam contacts can clog up your inbox with bogus email addresses, lowering your open and click rates.
Offering a double opt-in, which requires new contacts to confirm their subscription in a follow-up email, is the easiest way to reduce spam contacts.
Anticipate ActiveCampaign outages.
System failures are unavoidable, and you’ll want to make sure your firm is prepared. If something goes wrong, you should have a backup strategy in place to avoid losing data and fresh leads.
Make sure you and your team are aware of all the systems you and your team use to run your business, as well as which ones are linked to your email marketing platform. During a power outage, you’ll know exactly where to look for damage.
It’s a good idea to sign up for ActiveCampaign status updates so you’ll be the first to know if there’s an outage.
How Can You Tell If You’ve Succeeded?
- Your email marketing strategy’s success will be determined by its deliverability.
Every month, you should track five essential parameters to assess your account’s performance:
Your account’s overall open rates should be between 17 and 21 percent.
- Your account’s overall click rate should be at least 3%.
- After the first 30 days, your contacts should be engaged.
- Your spam and bounce rate should be less than 1%.
- Over time, your contact list should grow.
The best indicator of how well your account is functioning is contact engagement, or your open and click rates.
You know your contacts are connecting with the material you’re delivering them when they open and click on your emails. This also communicates to their email service provider that they enjoy getting your emails, thereby increasing your sender authority.
Account-wide click and open rates, as well as campaign-specific campaign analytics, should all be tracked. If one campaign outperforms another, you can use it as a template for future campaigns.
Your contact engagement over time is another extremely significant statistic. After the first 30 days, you should employ nurture campaigns to keep your contacts interested.
Finally, you want to make sure that you’re always getting more subscribers than you’re losing. Your email list should ideally continue to expand while unsubscribes decrease over time.
I hope you’ve gained more confidence in your email marketing strategy as a result of this tutorial.
It’s no secret that email marketing is one of the most effective ways to attract new clients and boost sales. With the correct email marketing tools, you can build a list of engaged contacts who become devoted customers.
Now it’s up to you to create an email marketing strategy that will help your company reach new heights.
Do you require more assistance to get your email marketing campaign up and running? Please get in touch if you’d like to learn more.