A Beginner’s Guide To The Autoresponder
Your email list is, in general, the lifeblood of any internet business. As a result, you should start establishing an email list as soon as possible. If you have a few tools in place before you begin, list creation may be a pretty straightforward process. An autoresponder is one of the most critical tools you’ll need. Building a list without an autoresponder will be much more difficult, if not impossible.
Fortunately, there are a variety of autoresponders available, all of which are relatively simple and inexpensive to get. Some are even completely free. And the most of them are really simple to use. You won’t need a lot of money to get started, and you won’t need any specialized knowledge.
What Is An Autoresponder And How Does It Work?
You can set up autoresponders to send messages to your email list on a regular basis. They assist you by automatically sending emails and newsletters to those who have subscribed to your mailing list.
You can plan each set of messages (known as a campaign) to be sent to your list in the order that you want. You have complete control over which messages are sent by which campaign, as well as the rate at which they are sent. For instance, you might wish to send emails to a new subscriber on days 1,2,3,4,5, then slow down to days 7,10,14, and so on. Autoresponders are useful since they allow you to create your messages ahead of time and keep track of who you’ve sent them to and when you’ve sent them.
They also show you how many of your receivers opened your messages, clicked on links, and so on.
The top autoresponders also allow you to generate and manage newsletters, with hundreds of templates to choose from.
As you can see, an autoresponder service is a critical component of any list-building strategy. It would be nearly difficult to acquire and handle email addresses without it. Trying to keep track of what messages you’ve sent to each unique address would likewise be a nightmare.
Autoresponder services are divided into two categories…
Autoresponders that are hosted on your own server
You won’t have to pay a monthly charge if you use a self-hosted autoresponder. They will almost always charge you ahead for the autoresponder. However, the money you save upfront may cost you afterward due to issues that can develop when employing this strategy.
For starters, with self-hosted autoresponders, there’s a good probability that all of your messages will end up in your recipients’ spam folder. This is due to the fact that a self-hosted autoresponder typically lacks the ability to prevent messages from being filtered as spam.
Second, you will be responsible for any spam complaints you get. When you use a hosted service, you can normally expect them to handle any spam complaints on your behalf. You also have the option of using double-opt with a hosted service. This gives you an extra layer of defense in the event of spam complaints.
Third, most hosted systems allow you to back up your lists in the event that something goes wrong. With a self-hosted autoresponder, you’ll be fully responsible for this. When you include in any maintenance that may be required, the money you are saving may not appear to be such a good deal after all.
Autoresponder Services that are Hosted
Using a hosted autoresponder service is significantly less of a hassle. Not only are they normally white-listed by the majority of major ISPs, but they also assure that you are protected in the event of spam complaints. They also come with a slew of other capabilities that you won’t get in a self-hosted autoresponder.
You can choose from a variety of hosted services, each with its own set of advantages and disadvantages. It can be tough to choose which autoresponder service is best suited to your specific needs if you have never used one before.
With that in mind, I’ll give you a quick rundown of the top five autoresponder services accessible today. You’ll be able to determine which option is best for you. Remember that once you’ve decided on a service, you’ll almost certainly have to stick with it for the duration of your business. If you decide to change your autoresponder six months later, you’ll be faced with the awful and relatively difficult chore of transferring your list to your new service.
Transferring your contact list to a new service can be a time-consuming and inconvenient process. You may even need to ask all of your subscribers to confirm their subscription with your new autoresponder service. This could take a long time, even in the best-case situation. In the worst-case scenario, you could lose a significant portion of your email list.
This would obviously be a significant setback if you had spent the previous six months compiling your list. As you can see, selecting the correct autoresponder service from the start is critical.
Frequently Used Hosted Services
For a long time, Aweber has been the most popular autoresponder provider. The reason for this is that they are a really dependable service with some fantastic features and a pricing plan that will scale with your list. As a result, it is not prohibitively pricey at first. In truth, it’s free for 30 days and then $19 per month at the time of writing. Your monthly price will rise as your mailing list expands. Aweber is also quite simple to use, and it is well worth considering because it has access to over 700 layouts and 6000 stock pictures. It also has a fantastic customer service system.
In terms of popularity, GetResponse is just second to Aweber. They also provide a lot of cool features, such as a large image collection and more than 500 templates. Getresponse, like Aweber, is easy to use and offers plans that will scale with your business. They are less expensive than Aweber, starting at $10 per month, and they also provide an 18% discount if you pay for a year in advance. They are also offering a 30-day free trial at the time of writing.
IContact, like Aweber and Getresponse, offers a 30-day free trial. They are reasonably priced, with bundles starting at $14 per month, and they provide a 15% discount if you pay annually. They provide a highly stable service, and their autoresponders are still extremely good, despite not being as user-friendly as Aweber and Getresponse. They offer a highly appealing autoresponder service, especially when you consider that you may manage a list of up to 15,000 members. Another fantastic feature to consider is the option to import your existing contact list and manually add contacts.
Constant Contact also offers a free trial period, although it is a 60-day trial, unlike the others. They, like Aweber and Getresponse, provide a service that scales with your list, with monthly rates starting at $20. They also have a large picture library, templates, and a mobile app. In comparison to Aweber and Getrsponse, they are somewhat limited in terms of functionalities. They do, however, provide a service worth considering, thanks to their excellent support network.
Last but not least, there’s Mail Chimp. Mail Chimp is unique among autoresponder systems in that it provides a free service geared at small businesses. You won’t have to pay anything if your list stays under 2000. After you have a list of 2000 names, you can upgrade to the paid plan, which starts at $10 per month. However, because the free version limits the features you may access, you may want to upgrade to the subscription plan sooner to have access to the other features.
All of the autoresponders I’ve listed have excellent integration capabilities and operate well with WordPress. The ability to integrate with this platform is a crucial feature.
Although I’ve included what I believe to be the top five autoresponder services, that doesn’t mean you shouldn’t look into the others. Please take a look at a few of these and make your own decision. We all have different interests and needs, and you might find a service that is more suited to your needs.
Have you begun utilizing an autoresponder service? If so, which one are you using and how are you getting along with it? Do you utilize an autoresponder that you host yourself? What difficulties have you encountered and how did you overcome them?