Google Ads is still one of the best platforms for growing your business. Primarily because it allows you to reach the right people at the right time when they are looking for whatever it is you’re selling. You can be right there when they’re actively searching for keywords related to your content, products, or services. However, many people find it difficult to scale and profit from their campaigns. So, what are you going to do?
I’m going to walk you through seven AdWords hacks that will allow you to profitably scale your campaign.
Before we begin, please subscribe to this channel and, if you are on YouTube, click the alert notification. As a result, you’ll be notified whenever we publish more content like this. So, the first thing I want you to do is to develop detailed remarketing audiences. Did you know that remarketing has a tenfold higher click-through rate than traditional advertising and that CPCs cost two to a hundred times less?
That’s a significant difference.
Not only is the remarketing aspect critical, but adding detailed targeting to remarketing efforts improves everything in terms of spending and conversions, i.e. you’ll get more bang for your buck. Set up campaigns for people who have visited your site more than once. When you do this, it indicates that your target audience is already interested in your products or services. As a result, they already know who you are when you target them.
They have a much higher chance of converting. The next step is to concentrate your efforts on longtail keywords.
When it comes to generalized keywords, they’re extremely competitive because so many marketers want to target them simply because they have a high search volume. However, they do not always drive the best traffic. Many marketers make the mistake of focusing on these keywords.
The money, however, is in the long tail. The keyword diet plan, for example, has an SEO difficulty score of 52 and a paid difficulty score of 70, with a cost per click of $4.35 and a monthly keyword volume of approximately 40,500 searches. A long-tail low-carb diet plan has an SEO difficulty of 21 and a paid difficulty of 42, with a cost per click of $1.58.
Although the keyword volume is only 12,100 searches per month, those who search for it are looking for a specific diet plan and are much more likely to convert. You’re probably thinking to yourself, “Hey, the diet plan has a much higher search volume, so I’ll go after that.” However, you will notice that you will receive a large number of irrelevant clicks that do not convert to going more specific.
Begin by going more specific and targeting longtail phrases because they tend to generate more sales and, in many cases, have a lower cost per click, even though they can make you more money. The next point to remember is that you should not be afraid to use exclusions.
Exclusions are a great way to find a highly targeted audience that is more likely to convert and will provide you with more bang for your buck. So, let’s say your target audience does not come from wealthy families. People with higher incomes can be excluded. That’s all there is to it. Google Ads and Facebook Ads both have a plethora of targeting options.
Because they are your friends, don’t be afraid to use them. It allows you to spend your money on people who are more likely to become customers than those who are not. The next step is for you to try out different locations. One of the simplest ways to create a segment is to create an audience based on a location. I can’t tell you how many people just leave the default settings alone, but this is a huge mistake.
In an ad campaign, you can now target a location in three ways. One option is to target a location-based keyword. Two, you can geotarget your ad segment with a radius, or three, you can do both. You want to try a combination of all of them to see which one generates the most sales. And by doing so, you’ll eliminate a lot of people who were never the right customers for you in the first place.
After that, I’d like you to add extensions to your ad.
Because extensions take up more real estate and serve more people, they are one of the most sure-fire ways to increase clicks. You can add extensions to your site in a variety of ways. You can add more information about specific pages on your site or list items such as products, prices, sales, and phone numbers. The list could go on and on. According to Google, adding extensions can increase click-through rates by 10-15%.
Following that, I’d like you to implement UTM tracking. Tracking campaigns and their performance is critical to the success of an ad campaign strategy. How do you know what’s working and what’s not if you’re not tracking performance? Using UTM codes is a great, simple way to keep track of what’s working and what isn’t. Don’t worry if you don’t know how to code.
You can create UTM codes for each page in less than 30 seconds using Google’s URL builder tool.
Google Analytics makes it simple to track the success of any of your campaigns.
You don’t even have to be a programmer to do this. Following that, I want you to start running ads for your competitors’ keywords. This is one of the simplest and most practical methods for achieving a high ROI.
You can see all of the keywords that your competitors are ranking for and receiving traffic for by using tools as Uber suggests. You can also enter your competitor’s brand name into Ubersuggests and it will tell you the search volume. Going after a competitor’s brand name is a simple way to increase sales. You must consider trademarks when doing this, so you may not be able to include your competitor’s name in your copy. But that doesn’t mean you can’t increase sales.
Because of this, everyone is competing for brand names.
It is a quick way to increase sales. If someone is looking for a competitor, chances are they’re highly targeted and may be interested in what you’re selling as well.
Check out Neil Patel Digital, my ad agency, if you need assistance with your paid ads. If you liked this video, please like it, share it, subscribe to the channel, and tell others about it.